In today's data-driven world, understanding your audience's behaviour and engagement levels can provide invaluable insights that inform your decision-making and help you deliver an exceptional learning experience.
Tracking the stats and metrics for your course can help you identify the specific modules or lessons that resonate most with your students, allowing you to double down on those high-impact topics or tweak the content to better meet their needs.
Furthermore, analytics can reveal patterns and trends that shed light on your target audience's preferences, learning styles, and pain points, enabling you to tailor your offerings and marketing strategies accordingly.
For all the courses you have created on Exly, you can track their analytics easily.
Read on as we walk you through the steps of tracking your course analytics.
Step 1: On the Creator Tool page, click on the Create/Edit Offering menu.
From the live offerings, select the course for which you want to track the analytics for. Learn more about Creating Courses on Exly.
Click on the three dot menu and select Manage Offering
From the window that open click on Go To Course Analytics button from the Course Analytics card.
Step 2: On the screen that opens, you will be able to see
Customer Name: people who purchased your course
Course Progress: the % of their course completed. that is 50% means they’ve completed half the course
Course Status: On which section and lesson the customer is currently on
Last Visited on: When was the last time the user was active on the course
On the top of the screen, you can also see 3 stats
Engaged Learners: All the people who purchased the course and started it.
Assessments Submitted: The total number of assessments submitted by the people. You need to have exams/form in your course to be able to view this number
Certificates Issued: The total number of certificates issued to the customers so far.
Step 3: You can change the date for the stats shown.
By default, data for the Last 7 days is shown. You can click on the field and choose if you want to see the data for Last 30 days or for This Month.
You can also search for specific users by applying filters. Click on the Search By button and select one out of 5 categories.
After applying the filter, you can now select the value you want to search/filter the table for.
You can also download the data present in the table to your local device by clicking on Export Data. The file will be downloaded in a .CSV extension.
Step 4: You can send communications to the users from this screen For examples if you want to send a message to all the people who did not start the course or congratulate all the people who completed 100% of it.
To do so, select the people you want to send the message to. It is recommended to add filters to the table in order to multi select a large group of users.
Once you’ve selected the people, click on Send Message button from the top right of the screen.
From the pop up choose if you want to send a Whatsapp message or an email.
Proceed with creating the desired messaging and send the communication. You can manage all the messages sent to the customers of an offering from the Manage Communications option.
Learn more about sending Whatsapp Messages and Email Campaigns.
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