The Email Campaigns tool on Exly helps you draft, schedule, and send customized emails to your customer base. These emails can be used to announce special discount codes, limited-time offers, new offerings, share newsletters, and more such informative, time-sensitive communication to your existing and new/potential customers.
How can Email Campaigns with Exly benefit you and your business?
Sending emails to your target group using the Email Campaigns tool on Exly is an efficient form of email marketing. Email marketing essentially refers to keeping the customers on your email list updated on the new products, discounts, and other services that your business has to offer. By sending well-crafted emails, you can educate your customers on the value of your brand or simply keep them engaged between purchases while prompting them to take the desired action.
How to use the Custom Emails tool on Exly?
You can send customized emails to your customers by following this easy-to-follow guide:
Step 1: On the Creator Tool page, scroll down to the Sales & Marketing section on the left side of the screen.
Step 2: Click on the Email Campaigns card.
Step 3: To compose a new email, click on the Compose button on the top right side of the page.
Step 4: You will be redirected to a new page wherein you can:
Add email recipients for the customized email by adding email ids in the To section. When you click on the add email recipients field, it will suggest some predefined groups of leads/end-users. This comes in handy especially when you want to use this tool for target marketing and reaching out to a larger audience.
Add a subject line that is catchy and crisp enough to give the recipients an idea of what the email is all about.
Add the body copy for your custom email in the text box and format it as per your requirement. You can even add a media file (image, documents, etc.) to the email in order to make it more informative and engaging.
Add a block to your email for a discount code, limited-time offer, or a button (offering). Remember that you can only add one block per email.
If you want to share a discount code, click on the Discount Code block. A new window will appear on your screen.
a. In case you already have an existing offer, you can simply select the offering that you wish to provide the discount code for by choosing the offering from the drop-down menu. Click on the Save button to complete the process.
b. If you have to create a new discount code, click on the Need to create a new offer button and fill in the required details like what percentage of discount are you willing to offer, the discount code, discount value, the number of times a code can be used, who all can use this code, and decide whether or not to apply this to the final cost of the product/service with GST. Click on the Save button to complete the process.
All discount codes expire in 30 days automatically.
If you want to share a limited-time offer, click on the Limited Offer block. A new window will appear on your screen.
a. In case you already have an existing offer, you can simply select the offering that you wish to provide the limited-time offer for by choosing the offering from the drop-down menu. Click on the Save button to complete the process.
b. If you have to create a new limited-time offer, click on the Need to create a new offer button, select the offering that you wish to provide this offer for, and fill in the required details like the offer name and what are the start and end dates along with time. Click on the Save button to complete the process.
If you want to share a new offering, click on the Button block. A new window will appear.
Select the offering from the drop-down menu and click on Save to complete the process.
Step 5: Once you have added the body copy and the block of your choice, click on Preview to see how your customized email will look on full screen.
Step 6: After reviewing the email, you can choose to either send the drafted email right away or schedule it for a specific date and time by clicking on the icon of your choice.
The emails you are composing keep getting saved automatically and can be accessed from the Drafts tab.
You can access your past emails, drafts, and scheduled emails from the main Custom Emails page.