Integrate Facebook Pixel and Conversion API with Exly

For anyone who runs ads on Facebook, Facebook Pixel (now Meta Pixel) is an important tool. It helps gather data by tracking conversions from Facebook ads, builds a target audience for future ads based on how users interacted with your currently run ads, and even retargets your product to those who have previously taken some action on your website.

How to integrate Facebook Pixel and Conversion API with Exly?

You can easily integrate Facebook Pixel and Converison API with Exly by following the steps mentioned below

Step 1: On the Creator Tool page, click on the Integrations option listed on the left side and select Facebook Pixel and Conversion API.

Step 2: A window will open giving the overview of the integration and a step by step guide to connecting your Facebook Pixel and Conversion API with Exly

Step 3: Add your Facebook Pixel ID in the box to link your Facebook Pixel.

If you don't know how to find your Facebook Pixel ID, click on Learn More for an easy-to-follow guide to do the same.

Step 4: To link Conversion API with the Pixel, add the access token of the Pixel that you can find from the Facebook Events Manager. 

Integrating Conversion API is optional but is recommended as it improves accuracy of the tracking. 

In order to generate access token for the Pixel, follow the instructions here.

If you want to check all the Pixel events that are fired on Exly's pages, you can find them here 

Step 5: In fact, you now have the flexibility to easily delink your Facebook Pixel and Conversion API after having integrated it with Exly directly from the Creator Tool itself. On the same screen where you set up the integration, you’ll find a delink section right at the bottom. Before you proceed, you'll see a brief explanation of how delinking might impact your setup, conveniently displayed above the delink button. This ensures you're fully informed before making changes, helping you manage integrations confidently and seamlessly.